Ferra Coffee was founded on a simple mission: to push the envelope in producing quality coffee. Ferra Coffee offers a wide assortment of 100% Organic Arabica coffee originating from countries all over the globe. The company travels directly to the country and works with the growers to ensure pure authenticity of their product.
Ferra Coffee's current packaging lacks brand consistency. Ferra Coffee needs something that will not only reflect the brand's personality, but also a design that will stand out from a sea of coffee competitors at the supermarket.
Assemble and design a new packaging design that is sleek, elegant, and down to earth. (No pun intended).